Free Listings, Bump To Top, and Premium/Featured

- How do they work?

Free Ads

Posting Ads on Crockor is free. You can post Free ads by clicking the big red button on the top right if on a computer or wide mode tablet. On a phone or narrow tablet the post free ad is currently a small link right down the bottom. To be able to create listings on Crockor you will need to first Register a Free Account.

 

Bump To Top

 Bumping your listing to the top means the convenience and ability of having a button that you can click that automatically moves your existing ad to the top of the bumped/free listings and below the top featured ads. Using bump to renew your listing rather than reposting has the added bonus of being more SEO friendly for you. If your link/url stays the same it can work it's way up the google ranks for relevant searches for your ad.

Bump to top does two things - it refreshes the listing posting date to right now as if it was a brand new listing, and it also extends the expiry date if it expires soon or had already expired.

It won't stay at the top like Premium ads do, and it will be pushed down as new listings are posted - both bumped listings and free listings, but this will take your ad from the page it was on (presumably not the first) to the front page of that category, which increases the chances that buyers will see it.

Each bump costs two tokens. This is where your ad is placed after bumping, right at the top of the regular bumped/free listings:

 

Highlight

 

 

How to bump your ad to the top of the listings:

1. Make sure you're logged in! Select "My Account" at the top right of the homepage.

2. Scroll down until you see the listing that you would like to bump to the top.

3. Below the listing you will see these options:

 

Bump to Top

 

4. Select "Bump this listing" and activate it for a bump to the top and renewal with your credits!

You will still see the Bump button there for the next time you wish to bump but the publish date/time will update to say "Just Now". You can tell when you last bumped the ad by the publish date.

bump update publish date

 

 

Premium Listings

 A Premium listing is an ad that is shown at the top of the category page, highlighted in yellow. It is an optional listing enhancement.

There are a set number of these at the top of each page when browsing or on the search results page. For a premium to show on the search results page your listing must have been relevant to the search.

Premiums are controlled by a recently updated algorithm, a list of active premiums relevant to the category/location/search are selected. These are then ordered by the total number of impressions (times shown to users) over the past 2 days. The lowest number of views are then taken - for as many as is needed for the section. They have their count of views increased by one. Of the premium listings selected to be viewed these are then ordered at the top randomly - not by the number of views. This selection is done for every relevant page load for every user. So provided there is a large selection of premiums no two page loads are the same.

This sorting is done to keep the number of impressions fairer, as random with computers is not always so random nor evenly distributed. This method means that new listings just putting premium on will get a little extra boost - as they will start with 0 premium views for the check.

Each Premium ad costs five tokens, and is active for seven days. Activating Premium also includes a "Bump to top".

This is what it will look like:

Premium Ad

 

 

How to make your listing Premium:

1. Make sure you are logged in and you have purchased tokens to pay for the Premium status.

2. Post an ad, or select an ad that has already been published.

3. If you are posting a new ad, there is an option at the bottom of your page that will make your ad Premium. Please note that it will not work if you have not already got tokens in your account. Tick the checkbox, and then publish! The option should look like this:

 

Prem Option

 

4. If you are making an ad Premium that has already been published, go to "My Account", and select the listing you want to promote. Scroll to the bottom, and these options should appear:

 

Make Prem

 

5. Now you simply pay with your credits to make the ad Premium!

 

Checkout

 

 

My Premium ad isn't visible right now, have I done something wrong?

 Probably not! There are four slots at the top of each category for Premium ads. The ads rotate through every time a page is refreshed or the next page is selected, if there are more than four ads that are premium in that category. To test this, you can refresh the page until yours comes up! The system tracks which have been shown so each gets an equal number of viewings.

 

 

 

Crockor

 

If you have any further questions, please don't hesitate to contact us! @CrockorLive or @CrockorAds on Twitter
or just use the Tech support live chat in the corner!